Terms of Service
These Terms of Service (the "Terms") are an agreement between anfigo LLC, a Wyoming (USA) limited liability company, Wyoming Secretary of State ID 2026-002084971, registered office 30 N Gould St Ste R, Sheridan, WY 82801, USA, trading as Anfigo ("Anfigo", "we", "us"), and the business that registers for or uses the Anfigo service ("you", the "Customer").
1. Who these Terms are for
1.1 Anfigo is offered only to businesses, not to consumers. By accepting these Terms you confirm that you act for a business and have the authority to bind it.
1.2 Guests who write to a property that uses Anfigo are not parties to these Terms. Your own terms and privacy notice govern your relationship with your guests. Our Privacy Policy explains how guest data is handled.
2. Your agreement with us
2.1 What makes up the agreement. These Terms, your Order Form (if any), our Data Processing Addendum (the "DPA") and our Acceptable Use Policy.
2.2 Order Form. A written confirmation, signed or exchanged by e-mail, that names your property and states your fee, currency, billing start date and anything agreed specially for you. An e-mail from an @anfigo.com address that you accept in writing counts as an Order Form.
2.3 Which document wins. Your Order Form overrides these Terms for your account; the DPA overrides these Terms on data protection; these Terms override everything else, including anything on our website or in sales material.
2.4 Acceptance. You accept these Terms when you tick the box at registration, accept them in the dashboard, sign or confirm an Order Form, or use the Service — whichever happens first. We keep a record of which version you accepted and when.
2.5 Pilots. A pilot letter that refers to these Terms adds to them; where it says something different, the pilot letter wins for the pilot.
3. What Anfigo does
3.1 The service (the "Service") is the Anfigo web dashboard, the AI assistant and the connections you switch on. With it you can connect guest messaging channels (today WhatsApp on your own number alongside your WhatsApp Business app, Facebook Messenger, Instagram and Telegram), connect your PMS (today Cloudbeds), let the assistant answer guests from your knowledge base and live PMS data — quote availability and rates, create and manage bookings within the rules you set, send payment links through your own payment provider — and hand chats to your team with a short brief.
3.2 Beta and coming soon. Features marked "beta", "coming soon" or similar are not part of the Service until released; we may offer them as-is and change or withdraw them.
3.3 The Service changes. We improve the Service continually. We will not remove a core function you rely on (answering guests, handoff to your team, the PMS connection, payment links) without at least 30 days' notice; if you object, you may cancel under §11.
4. Free access and setup
4.1 Creating an account is free and needs no card. There is no setup fee.
4.2 Before an Order Form starts, you may use the Service free of charge ("Free Access"). Free Access is provided as-is, with no service commitment, and falls under the lower liability cap in §18.3. Either of us may end Free Access on 14 days' notice. Nothing in these Terms promises a free period of any particular length.
4.3 Fees start on the billing start date in your Order Form.
5. Your account and your team
5.1 You are responsible for everyone you let into your account and for what they do there, and for keeping passwords and PINs secret. Tell us at once at support@anfigo.com if you suspect unauthorised access.
5.2 The details you give us (property name, legal name, contact e-mail, invoicing details) must be accurate and kept up to date.
6. What you are responsible for
6.1 Your content and your business. You are responsible for (a) your rates, availability, room descriptions, policies and prices — your PMS and your knowledge base are what Anfigo answers from, so keep them correct; (b) the bookings, deposits, cancellations, refunds and no-shows at your property, and all your dealings and contracts with your guests; (c) everything you or your team write to guests through the Service, and the rules you set for the assistant (§7.3).
6.2 Your accounts with other providers. You keep, in your own name and in good standing, the accounts the Service connects to: your WhatsApp Business account and number, your Facebook Page and Instagram account, your PMS account and your payment-provider account. You authorise us to act on those accounts on your behalf so far as the features you switch on require it, and you confirm you may give us that authority. Before you connect WhatsApp, Messenger or Instagram you accept Meta's own business terms, including the Meta Terms for WhatsApp Business, the WhatsApp Business Messaging Policy and the WhatsApp Commerce Policy; the same applies to the terms of your PMS and payment provider.
6.3 Guest permission and notices. You are responsible for (a) having your guests' permission (opt-in) and a legal basis to message them and to have their messages processed by Anfigo and its sub-processors; (b) telling your guests, in your own privacy notice, that you use a messaging service with an automated assistant, as the laws that apply to you or your guests require. The assistant says it is your property's virtual assistant whenever a guest asks; you will not instruct it to claim to be a person.
6.4 No resale. You use the Service, and the Meta platforms through it, only for your own properties. You will not resell or sublicense the Service or any connected platform, or give any third party access to them.
6.5 Acceptable use. You follow our Acceptable Use Policy.
6.6 Your team picks up. The handoff to your team is how guests reach a person when automation cannot help, as the messaging platforms require. Chats handed over are your team's to answer.
7. The AI assistant: what it does and where its limits are
7.1 How it answers. The assistant writes replies with a large language model (today Google's Gemini, on a paid service that does not use your data to train Google's models). It works from the knowledge you supply and from live data in your PMS. When something is not in your knowledge or data, it is designed to hand the chat to your team instead of guessing.
7.2 It can make mistakes. AI output can be wrong, incomplete, out of date or badly worded, even when your knowledge base is correct, and it can misread a guest, a voice note or a photo. We do not promise that every reply will be accurate. We will work in good faith to fix errors you report and to stop them happening again.
7.3 You set what it may do. In AI rules you choose whether Anfigo answers at all (for the whole property and for each chat), what it may do with bookings and money (changing, cancelling or refunding a booking and recording a payment receipt are available only when you switch them on), and what happens when a booking hold ends unpaid (by default your team decides and nothing is cancelled). Anfigo does not cancel a booking that a person on your team confirmed, took a payment on or checked in in your PMS; your PMS stays the record of truth. Everything the assistant does to a booking appears in the chat's timeline.
7.4 It acts in your name. The assistant acts on your behalf and in your name towards your guests. As between you and us, a quote, booking or statement it makes to a guest from your knowledge and data is part of your dealings with that guest, and you honour or correct it with your guest. You should review handed-over chats and check your bookings in your PMS in the normal course of business.
7.5 Where we are responsible. Nothing in §7 excuses us when the Service fails because of a defect in our software that ignores the rules you set — for example acting on a booking in a way your AI rules did not allow. That is handled under §17.1 and §18.
8. Guest payments: Anfigo is not a payment provider
8.1 Anfigo is not a bank, payment institution, merchant of record or money transmitter, and never receives, holds or passes on guest funds. A payment link is created on your own payment-provider account with the credentials you gave us; the guest pays you, under your agreement with that provider.
8.2 You are the merchant. Refunds, chargebacks, disputes, receipts, invoices to guests and your provider's fees are between you, your guest and your provider.
8.3 Payment information in the dashboard (for example "paid", "balance due", or a receipt matched to a booking) is for convenience; your payment provider and your PMS are the record of what was paid.
9. Third-party platforms
9.1 The Service depends on platforms we do not control, including Meta (WhatsApp, Messenger, Instagram), Telegram, your PMS provider, your payment provider, Google (hosting and AI) and the messaging connection providers we use to link your WhatsApp number. We are independent of them: Anfigo is not Meta, Cloudbeds or Google, and is not their agent.
9.2 Those platforms can change, limit or cut off their services, sometimes without notice. We are not responsible for a platform's outages, decisions, policies or charges. When a platform change affects you, we will tell you and do what we reasonably can to keep your Service working.
9.3 Platform charges. Charges a platform makes for your use of it are yours (for example Meta's per-message fees, your PMS subscription and your payment provider's fees). If a platform bills us for traffic on your account, we pass that charge on at cost, only where your Order Form says so. Anfigo itself puts no cap on the number of guest conversations.
9.4 Your number stays yours. Your WhatsApp number, your WhatsApp Business app and the chat history on your phone belong to your business. Disconnecting Anfigo does not take them away.
10. Fees, invoices and taxes
10.1 Fees. You pay the fees in your Order Form. Unless it says otherwise, fees are in US dollars, invoiced monthly in advance, and due within 15 days of the invoice date.
10.2 How you pay. By international bank transfer to the account on the invoice, or by card when we offer it. You bear your own bank's and any intermediary bank's charges, so that we receive the invoiced amount.
10.3 Taxes and withholding. All fees are exclusive of taxes. If any law requires you to deduct or withhold any amount from a payment to Anfigo, you will increase the payment so that, after every required deduction or withholding, Anfigo receives the amount it would have received had none been required. You will pay the withheld amount to the authority on time and send us the official withholding certificate within 30 days. You are responsible for any value-added, sales, goods-and-services or similar tax on your purchase of the Service, including any tax you must self-assess as the recipient of a service from a foreign provider.
10.4 Founding rate. If your Order Form gives you a founding rate, that rate will not go up for as long as your subscription continues without a break. It is the amount we receive, after §10.3. Platform charges under §9.3 are separate.
10.5 Other price changes. For fees that are not a founding rate, we give at least 30 days' notice of an increase; it starts at your next billing period after the notice, and you may cancel before then.
10.6 Late payment. If an invoice is unpaid 15 days after its due date we remind you in writing; if it is still unpaid 15 days after the reminder we may suspend the Service (§12) until you pay.
11. Month to month: term and cancellation
11.1 Your subscription runs month to month from the billing start date and renews each month until you or we end it. There is no minimum term.
11.2 You can cancel at any time by writing to support@anfigo.com from your account e-mail. There is no cancellation fee. The Service runs to the end of the month already started, which is not refunded.
11.3 We can end your subscription (a) for convenience, with at least 30 days' written notice, refunding pro rata any fees prepaid for time after the end date; (b) for a serious breach of these Terms (including non-payment) not fixed within 15 days of our written notice; (c) at once, if you use the Service unlawfully or in a way that puts guests, other customers or our platform accounts at real risk, or if a platform or a law requires it.
11.4 A founding rate ends when the subscription ends.
12. Suspension
12.1 We may suspend all or part of the Service, for the shortest time and to the smallest extent needed, if it is needed to prevent a security incident or serious harm, a platform or a law requires it, you breach §6.4 or the Acceptable Use Policy, or payment is overdue as in §10.6.
12.2 Except in an emergency we warn you first. While the Service is suspended the assistant stops answering and your chats stay with your team; suspension does not delete your data.
13. When the subscription ends: your data
13.1 Export. For 30 days after the end date you may ask us for an export of your chats, guest profiles, bookings created through Anfigo and your knowledge base, in a common machine-readable format.
13.2 Deletion. When the subscription ends we stop answering your guests, disconnect your channels and revoke your stored tokens and credentials. We delete the data we read from your PMS within 10 days, and all your other data from our live systems within 30 days after the export period. Backup copies are never restored into the Service and expire on their fixed schedule, at most 12 weeks later. We may keep invoices and records the law requires us to keep, for as long as it requires.
14. Data protection
14.1 Roles. For your guests' personal data processed to provide the Service to you, you decide why and how it is processed and we process it on your behalf and on your documented instructions, as set out in the DPA. For your own account data (your team's names and e-mail addresses, billing details) Anfigo decides how it is processed, as described in the Privacy Policy.
14.2 PMS data. Your PMS provider's terms may give us obligations of our own for data we read through its API (Cloudbeds' API terms, for example, treat an API developer as responsible for that data). We meet those obligations, including the provider's security and deletion rules, and as between you and us we use PMS data only to provide the Service to you.
14.3 What we do and do not do. We use your data to provide, support and secure the Service for you, including reviewing chats and AI replies to find and fix errors. We do not use your data or your guests' data to train AI models, ours or anyone else's; we do not sell it, and we do not use it for advertising. We use only paid AI services for your data. We may use statistics that identify no person and no property to run and improve our business.
14.4 Where data is processed. Anfigo is a US company. Your data is stored in the United States (Google Cloud) and processed by the sub-processors listed in the DPA. For customers in the European Economic Area, the United Kingdom or Switzerland, the DPA includes the standard contractual clauses.
14.5 Security and incidents. We maintain the measures described on our Security page and in the DPA. If we become aware of a breach affecting your data we will tell you without undue delay and within 72 hours, with the facts we have.
15. Confidentiality
Each of us keeps the other's non-public information confidential and uses it only for this agreement. This does not cover information that is public through no fault of the receiving party, was already known to it, or must be disclosed by law (with notice to the other where the law allows). The duty lasts during the agreement and for 3 years after it ends, and for personal data as long as it is held.
16. Intellectual property and feedback
16.1 Yours. You keep all rights in your content: your knowledge base, texts, photos, brand, your guests' data, and the replies the assistant writes for your guests. You give us a limited licence to use that content only to provide the Service to you and as §14 allows.
16.2 Ours. We keep all rights in the Service: the software, its prompts and configuration, the design, and the Anfigo name and logo. You may use the Service for your properties while your subscription or Free Access lasts; no other right is granted.
16.3 Feedback. If you suggest improvements, we may use them freely with no duty to you.
16.4 Your name. We will not name your property as a customer or quote you without your permission.
17. Warranties and disclaimers
17.1 We will provide the Service with reasonable skill and care and in line with its description in these Terms. If it does not meet that standard, tell us; we will work to fix it within a reasonable time. If we cannot, you may cancel and we refund, pro rata, fees prepaid for the unused period. This is your only remedy for a Service that does not meet this standard.
17.2 Except as stated in §17.1, and to the fullest extent the law allows, the Service is provided "as is" and "as available". We do not promise that it will be uninterrupted or error-free, that the AI's replies will always be accurate or complete, or that it will produce any number of bookings or amount of revenue. We disclaim all other warranties, express or implied, including merchantability, fitness for a particular purpose and non-infringement. Free Access is provided as-is without the commitment in §17.1.
18. Limitation of liability
18.1 Neither of us is liable to the other for any indirect, incidental, special, consequential, exemplary or punitive damages, or for lost profits, lost bookings, lost revenue, loss of goodwill or loss of data, however caused and even if advised of the possibility.
18.2 Each party's total liability arising out of or in connection with this agreement, on any theory, is limited to the greater of (a) the fees you paid or owe for the 12 months before the event giving rise to the claim and (b) US$500.
18.3 During Free Access, our total liability is limited to US$100.
18.4 These limits do not apply to your obligation to pay fees, to your obligations under §19, or to liability that the applicable law does not allow to be limited, such as liability for fraud or wilful misconduct. They apply to the DPA as well.
18.5 The limits in this §18 are an essential part of the price and of our decision to offer the Service.
19. Indemnities
19.1 You will defend us and hold us harmless against third-party claims — including claims by guests, platforms or authorities — and the resulting losses, fines and reasonable costs, to the extent they arise from (a) your content, your rates and policies, or your dealings and contracts with your guests; (b) messaging guests without the required permission or notice, or any other breach of §6 or the Acceptable Use Policy; (c) payments, refunds and chargebacks on your payment-provider account; (d) your breach of a connected platform's terms.
19.2 We will defend you against third-party claims that the Service, as we provide it, infringes their intellectual-property rights, and pay the damages finally awarded. This does not apply to claims caused by your content or by combinations we did not make. We may instead change the Service so it no longer infringes, or end the affected part and refund prepaid fees pro rata. Our obligation under §19.2 is subject to the cap in §18.2.
19.3 The party claiming protection must tell the other promptly, let it control the defence and settlement, and co-operate reasonably.
20. Changes to these Terms
20.1 We may update these Terms. For a change that materially affects you we will e-mail your account address at least 30 days before it takes effect, and ask you to accept it in the dashboard. If you do not agree you may cancel before the change takes effect, and the earlier version applies until your subscription ends. Changes required by law or by a platform may take effect sooner, and we will tell you why.
20.2 An update never changes a founding rate, or anything agreed in your Order Form, without your written consent.
21. Governing law and disputes
21.1 Law. These Terms and any dispute arising out of or relating to them are governed by the laws of the State of Wyoming, USA, without regard to its conflict-of-laws rules. The UN Convention on Contracts for the International Sale of Goods does not apply.
21.2 Talk first. Before starting any claim, the claiming party sends the other a written notice describing the claim and the relief sought, to legal@anfigo.com or to your account e-mail. We both try in good faith to resolve it within 30 days of that notice. The time limit in §21.6 pauses during those 30 days.
21.3 Arbitration. Any dispute, controversy or claim arising out of or relating to this agreement or the Service, including its formation, interpretation, breach, termination or validity, that is not resolved under §21.2 shall be finally resolved by arbitration administered by the International Centre for Dispute Resolution (ICDR) of the American Arbitration Association under its International Arbitration Rules, applying its International Expedited Procedures whatever the amount in dispute. There shall be one arbitrator. The seat of arbitration is New York, New York, USA. The language is English. Unless the arbitrator decides that a hearing is essential, the arbitration shall be decided on written submissions and documents; any hearing shall be held by video. Judgment on the award may be entered in any court having jurisdiction. The arbitrator applies these Terms, including the limits in §18, and may not award damages those limits exclude.
21.4 Costs. Filing and administrative fees are paid as the ICDR rules provide. Each party bears its own lawyers' fees and other costs of representation, whatever the outcome, unless the arbitrator finds that a claim or defence was brought in bad faith. Either party may be represented by a person of its choice, including one of its own officers or members.
21.5 Individual claims only; no jury. Claims may be brought only in a party's individual capacity, never as a plaintiff or class member in any class, collective, consolidated or representative proceeding, and the arbitrator may not consolidate claims of different customers. Each party waives any right to a jury trial and to a court trial, except as stated in §21.7.
21.6 Time limit. Any claim must be started within one year after the claiming party knew or should have known of the facts giving rise to it; otherwise it is permanently barred, to the extent the law allows.
21.7 Urgent measures. Either party may ask a competent court for urgent interim measures to protect confidential information or intellectual property, or to stop unlawful use of the Service, without waiting for the arbitration.
21.8 If any part of §21.5 is found unenforceable for a claim, that claim (and only that claim) proceeds in the state or federal courts located in Wyoming, and the rest of §21 still applies to every other claim.
22. Language
These Terms are published in English and Spanish. The English version controls; the Spanish version is a translation for convenience.
23. Notices
We send notices to the e-mail address on your account. Send notices to us at legal@anfigo.com, and support requests and cancellations to support@anfigo.com. A notice by e-mail is written notice and takes effect the next business day after it is sent, unless the sender receives a delivery failure.
24. General
24.1 Assignment. You may transfer this agreement only with our written consent, which we will not unreasonably refuse (for example when your property is sold). We may transfer it to a company that takes over our business, with notice to you; you may then cancel under §11.2.
24.2 Events beyond control. Neither of us is responsible for delay or failure caused by events beyond reasonable control, including platform outages and changes (§9), internet or power failures, natural disasters, war and acts of government. Your obligation to pay for Service already provided is not affected.
24.3 Independent parties. We are independent contractors. Nothing here creates a partnership, joint venture, employment or agency, except the limited authority in §6.2 and §7.4 to act on your accounts and to answer your guests in your name. There are no third-party beneficiaries.
24.4 Sanctions and export. You confirm that you are not located in, organised under the laws of, or owned or controlled by persons in a country or territory subject to comprehensive US sanctions, and that you are not on a US government restricted-party list. You will not use the Service in breach of US export or sanctions laws.
24.5 Whole agreement. The documents in §2.1 are the whole agreement on this subject and replace earlier statements, including any earlier template "Terms of Service" we published. If part of it is found unenforceable, the rest stays in force and the unenforceable part is read as far as possible to match its intent. Not enforcing a right is not a waiver of it. §§8, 10 (for amounts owed), 13–16, 18, 19, 21 and 24 survive the end of the agreement.
25. Contact
anfigo LLC (trading as Anfigo) · 30 N Gould St Ste R, Sheridan, WY 82801, USA · Wyoming ID 2026-002084971
Support: support@anfigo.com · Legal notices: legal@anfigo.com · Privacy: privacy@anfigo.com
